Competing & Winning

Our packages make it easy to start maximizing your business results. 

Select your focus area

With more than 110 unique projects completed, our expertise can help effectively change your organization, training employees and products committees. Our flexible and entrepreneurial way of working matches with our up-to-date global academic knowledge, network and practical experience so to give our clients the latest insights and the practical know-how for decision-making in challenging business environments.

Breakthrough Business

We help you innovate your business and assist your team reviewing/challenging or developing an alternative strategy. 

  • How can you rethink your business model? 
  • How can you enter new markets segments? 
  • How can you boost transformational thinking in your sales force? 
  • How can you rethink about your leads strategies?  


Shared Value

Over the next decade companies will need to align purpose, strategy, and ambition with long-term value creation for society. Social causes are the best business opportunities and request new ways of implementation. 

  • How can you integrate societal issues into the core of your business ?
  • How can you map and integrate your stakeholders?

21st Century Leadership

We can boost your leadership team and work on strategic thinking and challenges. 

  • What is the role of an effective leader?
  • How can leaders drive results when they are removed from the key factors that determine company success?
  • What are the new models of leadership in the 21st century?

Specific for Agribusiness

Our field expertise got the recognition of the Harvard Business School through the Dutch Flower Cluster Case used in a network of 100+ universities specialized in competitiveness. 

  • Mergers & Acquisition 
  • Shareholders exit strategies 
  • International growth 
  • Vertical and horizontal integration 
  • Companies re-financing 


Our Strategy & Competitiveness Center at The Decision Institute

Strategy and Competitiveness is one of the major areas of expertise of The Decision Institute and therefore one of the four academic centers. Our mission is to develop practical, research-based frameworks; and educate and advise leaders and policymakers.

Discover our Masterclasses for Executives at The Decision Institute

The Decision Institute, the pioneering business school, builds learning around actual examples, works with world-leading industry experts, works in team.

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Co-create value

We believe the best results are achieved when we work together throughout a process, leveraging the best of both organisations. We do not like supplier-buyer relationships. We want to work together with large companies as partners.

Focus on tangible results

We’re not in the game of innovation theatre – we focus on creating tangible business results.

Shared risk and rewards

We believe in having aligned interests and sharing risks and rewards. We make this real by offering to re-invest a significant portion of fees into the next phase of pursuing opportunities identified.

Find out how partnering with The Decision Group can help you achieve tangible business results.