About Innovation & How to Avoid Losing Money

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"About Innovation & How to Avoid Losing Money"

Something that probably people missed about Steve Jobs is that “innovation is not about saying yes to
everything. It’s about saying NO to all but the most crucial features”. There is a common myth that innovation is
all about generating new ideas. However, most of the time, using only the right ideas is the key to change.

What is your business theory on innovation?

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